A Temple to Atheism in the Heart of London?

Alain de Botton's proposal  to enshrine atheistic and this-worldly values has raised the hackles of Richard Dawkins on the ground that "the money was being misspent and that a temple of atheism was a contradiction in terms."  If I were an an atheist, I would support, or at least not oppose, de Botton's idea.  It is the negativism of the Dawkins Gang that turns many away from the New Atheism, a virulent example being A. C. Grayling's rant against religion as child abuse.