What is it to bullshit? Perhaps the best way to understand bullshitting is by comparing it to lying. So what is it to lie? The first thing to understand is that a lie is not the same as a false statement. Suppose I make a statement about something but my statement turns out to be false. It does not follow that I have lied. Suppose a latter-day Rip van Winkle wakes up from a long nap and, asked about the Dodgers, says, "They are a baseball team from Brooklyn." Has our man lied? Not at all. He simply hasn't kept up with 'recent' developments.
For a statement to count as a lie two conditions must be satisfied: (a) the statement must be false; (b) the statement must be made with the intention to deceive. These conditions are individually necessary and jointly sufficient. But what if someone states what he believes to be false with the intention to deceive, but it turns out that what he states is true? Isn't that also a lie? Not by the definition I just gave. So it looks as if we are in the presence of two concepts of lying. The concept just defined is the narrower and more usual concept. The other, broader concept, results by the deletion of condition (a).
But I won't pursue this any further since my concern is with bullshitting –which is to be understood by contrast with the narrower concept of lying. To repeat, a lie in this narrow sense is not merely a false statement, but a false statement made with the intent to deceive. We now come to the essence of bullshit. I can do no better than to quote Harry Frankfurt. A statement is bullshit if it is
. . . grounded neither in a belief that it is true nor, as a lie must be, in a belief that it is not true. It is just this lack of connection to a concern with truth — this indifference to how things really are — that I regard as of the essence of bullshit." (emphasis added)
This is exactly right. The bullshitter is one who 'doesn't give a shit' about the truth value of what he is saying. He doesn't care how things stand with reality. The liar, by contrast, must care: he must know (or at least attempt to know) how things are if he is to have any chance of deceiving his audience. Think of it this way: the bullshitter doesn't care whether he gets things right or gets them wrong; the liar cares to get them right so he can deceive you about them.
Now if the bullshitter does not care about truth, what does he care about? He care about himself, about making a certain impression. His aim to (mis)represent himself as knowing what he does not know or more than he actually knows. Frankfurt again:
. . . bullshitting involves a kind of bluff. It is closer to bluffing, surely than to telling a lie. But what is implied concerning its nature by the fact that it is more like the former than it is like the latter? Just what is the relevant difference here between a bluff and a lie? Lying and bluffing are both modes of misrepresentation or deception. Now the concept most central to the distinctive nature of a lie is that of falsity: the liar is essentially someone who deliberately promulgates a falsehood. Bluffing too is typically devoted to conveying something false. Unlike plain lying, however, it is more especially a matter not of falsity but of fakery. This is what accounts for its nearness to bullshit. For the essence of bullshit is not that it is false but that it is phony. In order to appreciate this distinction, one must recognize that a fake or a phony need not be in any respect (apart from authenticity itself) inferior to the real thing. What is not genuine need not also be defective in some other way. It may be, after all, an exact copy. What is wrong with a counterfeit is not what it is like, but how it was made. This points to a similar and fundamental aspect of the essential nature of bullshit: although it is produced without concern with the truth, it need not be false. The bullshitter is faking things. But this does not mean that he necessarily gets them wrong. (emphasis added)
Both lying and bullshitting are forms of misrepresentation. But what they misrepresent is different:
What bullshit essentially misrepresents is neither the state of affairs to which it refers nor the beliefs of the speaker concerning that state of affairs. Those are what lies misrepresent, by virtue of being false. Since bullshit need not be false, it differs from lies in its misrepresentational intent. The bullshitter may not deceive us, or even intend to do so, either about the facts or about what he takes the facts to be. What he does necessarily attempt to deceive us about is his enterprise. His only indispensably distinctive characteristic is that in a certain way he misrepresents what he is up to.
This is the crux of the distinction between him and the liar. Both he and the liar represent themselves falsely as endeavoring to communicate the truth. The success of each depends upon deceiving us about that. But the fact about himself that the liar hides is that he is attempting to lead us away from a correct apprehension of reality; we are not to know that he wants us to believe something he supposes to be false. The fact about himself that the bullshitter hides, on the other hand, is that the truth-values of his statements are of no central interest to him; what we are not to understand is that his intention is neither to report the truth nor to conceal it. This does not mean that his speech is anarchically impulsive, but that the motive guiding and controlling it is unconcerned with how the things about which he speaks truly are.
It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction. A person who lies is thereby responding to the truth, and he is to that extent respectful of it. When an honest man speaks, he says only what he believes to be true; and for the liar, it is correspondingly indispensable that he considers his statements to be false. For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.