Years ago an acquaintance wrote me about a book he had published which, he said, had "made quite a splash." The metaphor is unfortunately double-edged. When an object hits the water it makes a splash. But only moments later the water returns to its quiescent state as if nothing had happened. So it is an apt metaphor. It captures both the immediate significance of an event and its long-term insignificance.
On Making a Splash
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