Why do some journalists use 'lede' instead of 'lead'? I don't know. A lede is "the introductory section of a news story that is intended to entice the reader to read the full story." (Merriam-Webster) The same source claims that the first known use was in 1976. Why the innovation? Just to be cute or 'different'?
Here we read that 'lede' is an invention of linotype romanticists and does not come from the linotype era.
Why do I blog about such a bagatelle? To fix in my memory this word I learned just this morning.
The uses of blogging are many.